Mission

Demonstrated by the birth of the Internet and streaming platforms, the development of technology—LPs, CDs, Radio, TV, the Internet, and Smartphone—has caused multiple paradigm shifts in how music is produced, distributed, consumed, and valued. Over and over again, new technology has redefined how the music industry works and what music can be.

Music is a powerful form of creative expression instilled with human emotion, spirit, and experience. Considering the popularity and power of music, it deserves recognition, preservation, and value on par with, if not more, traditional art mediums. Still, it is the most undervalued art form relative to its consumption. Today on streaming platforms, music is a near-free commodity.

It is time for a change. Ourkive’s mission is to use blockchain and NFT technology to reshape the music industry where music can be produced, distributed, and appreciated as highly valued art. We are committed to (a) empowering musicians by providing the tools to create unique and authentic music pieces and (b) connecting collectors with the finest music.

By leveraging new technology, we envision a future where music appreciation transcends traditional boundaries and collectors own (inherently digital) music piece as part of their art collection. In the age of blockchain and artificial intelligence, join us on this transformative journey as we redefine music as a fine art piece. History may not repeat, but it does rhyme.